I Chose, Lipstick Jihad By Azadeh Moaveni Essay - 1760 Words

One of the first steps in cross cultural communication is making sure that you are confident in your own cultural identity. In the book that I chose, Lipstick Jihad by Azadeh Moaveni, the author struggled with finding a place that she felt she belonged and her cultural identity. Azadeh Moaveni is of Iranian diaspora and was born and raised in Palo Alto, California. Growing up Azadeh was embarrassed by being associated with Iran so she thought of herself as a Persian princess and when people asked â€Å" Where are you from?† she would tell them that she was Persian. Throughout her childhood and especially during the adolescent years , once Moaveni started to accept her Iranian culture she started to dream about living in Iran and she believed that if she was from Iran then that meant she belonged there and it was her home and after she graduated from college she moved there to be a Journalist. While living in Iran she experienced culture shock because of the requirements fro m the Islamic Republic and many of the natives ridiculed and judged Azadeh just because she was from America. She tried to assimilate into the Iran lifestyle, but no matter what she did she was still referred to as a foreigner. The constant reminder that she wasn t from Iran caused an emotional breaking point for Azadeh, because she felt that there is not a place in this world where she feels that she belongs or its her home. After moving back to America and then to Iran again, she came to the conclusionShow MoreRelatedFamilies Who Relocate Essay1367 Words   |  6 Pagespoverty who worked her way out of the lower class status through education. She still struggled to support her family even after moving up to middle class wages. Furstenberg (2006) writes, â€Å"Life is simply harder and more brutish at the bottom, and, I suspect, it is more precarious in the middle than we ordinarily image† (p. 12). The new career she focused on still required long hours and hard work li ke her past minimum wage jobs. Her middle class job has different social networks than her past

He Advantages and Disadvantages of Intellectual Property...

Title: The advantages and disadvantages of intellectual property in the digital age. Intellectual property is an umbrella term that covers copyright, patents, trademarks, designs, and confidentiality and trade secrets. Each of these terms covers a different type of property that is made up of knowledge. Many of these terms cover physical objects, however it is the idea behind them that counts and needs to be protected. The growth of the Internet has put pressure on traditional intellectual property protections such as copyright and patent. Some forms of information, when made accessible on the Internet, are easily copied. Subsequently the costs of copying are low and because copying is often anonymous. As an every coin has two sides, this†¦show more content†¦The point of intellectual property laws are for the musicians and people making and writing the music to get money so they can be more creative. Furthermore, groups like the Motion Picture Association of America draw their revenue from the works of the artists and make their money from collecting money. The way how the Internet moves it is almost impossible for the law to change and evolve so that it works with the Internet, because law has a lot of due process and has to be approved by many people. This is very different to how the Internet works. A couple of people can change the way the file sharing world works. This has been recently highlighted by an announcement by the pirates and hackers. In nowadays, intellectual property is a necessary part of the digital culture and digital creativity, however the way that we are currently going about enforcing it is wrong. This has something to do with the ever-changing situation or environment of the file-trading network, but also because people try to take advantage of the law. This issue is very complicated and any solution has to be flexible enough to survive with future technological advances. On the other hand, regardless of the effects of piracy, whether positive, negative or mixed. Consequently it is not equity when someone spends hundreds of hours and thousands of pounds making something and marketing it, the law says that they should then have the rightShow MoreRelatedLets Talk about E-Books and Their Advantages805 Words   |  3 Pageson paper. The first e-book was equipped by Roberto Busa in the late of 194os. In my essay I will talk about the history of e-books, the differences between electronic books and traditional books and the advantages of e-books. E-book is an electronic book or digital book. It was public in digital form. Its easy to read and we can see picture on it. Moreover we can read printed books on e-book. There are many smartphone have applications which are allow to us to read e-books on it. Also they canRead MoreImpact Of Protection Of Designer Products3018 Words   |  13 Pagessuch online retailers even offer various deals on the same products that one does not find in-store, so it helps save money on the some product. This online shopping culture though has its own benefits for the customers, it does involve various disadvantages for the small scale design industries due to increasing cyber thefts and crimes which could not be taken in record off as it is time consuming and is a costly procedure. Additionally, the difficulty of finding out the real culprit for the theftRead MoreThe Potential Effectiveness Of The Digital Economy Act2717 Words   |  11 PagestExplain the potential effectiveness of the Digital Economy Act in preventing infringement of copyright. This essay discusses the usefulness of the Digital Economy Act (the 2010 Act) in preventing infringement of copyright. The essay will start off discussing the provisions which imposed ISPs to stop individuals from infringing copyright. Followed by analysing the 2010 Act which caused widespread controversy and outrage in the United Kingdom. Moreover, my intention is to ascertain whether it hasRead MoreComputer Security and Data Encryption3352 Words   |  13 PagesDRM is a technology that protects digital content via encryption and the access control mechanisms that allow a user to view the digital content. In general, to control what we can and can’t do with the media and hardware we’ve purchased. 1. Historical perspective of DRM The practices of copyright protection and DRM have been around since decades ago. In fact, when the Altair BASIC was first introduced in 1975, the Homebrew Computer Club (a computer hobbyists club) member made unauthorizedRead MoreDigital Image Watermarking9991 Words   |  40 Pageselectronic form to customers, and broadcast television companies, major corporations and photo arc hivers are converting their content from analogue to digital form. This movement from traditional content, such as paper documents, analogue recordings, to digital media is due to several advantages of digital media over the traditional media. Digital Watermarking Technique is becoming popular, especially for adding undetectable identifying marks, such as author or copyright information. Because of thisRead MoreEthical and Social Issues in Information Systems20165 Words   |  81 PagesEvaluate the impact of contemporary information systems and the Internet on the protection of individual privacy and intellectual property. 4. Assess how information systems have affected everyday life. CHAPTER OUTLINE 4.1 UNDERSTANDING ETHICAL AND SOCIAL ISSUES RELATED TO SYSTEMS A Model for Thinking About Ethical, Social, and Political Issues Five Moral Dimensions of the Information Age Key Technology Trends that Raise Ethical Issues ETHICS IN AN INFORMATION SOCIETY Basic Concepts: ResponsibilityRead MoreJurisprudential Theories on IPR13115 Words   |  53 Pageswhich he is the author.[32]  Although the relationship between intellectual property and  human rights  is a complex one,[33]  there are moral arguments for intellectual property. The arguments that justify intellectual property fall into three major categories. Personality theorists believe intellectual property is an extension of an individual. Utilitarians believe that intellectual property stimulates social progress and pushes people to further innovation. Lockeans argue that intellectual propertyRead MoreEthics of Information Communication Technology (Ict)27618 Words   |  111 PagesPacific (RUSHSAP) 241 ETHICS OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) 1. INTRODUCTION Globalization and digital convergence in the emerging knowledge society has raised complex ethical, legal and societal issues. We are faced with complex and difficult questions regarding the freedom of expression, access to information, the right to privacy, intellectual property rights, and cultural diversity. ICT is an instrumental need of all humans for the gathering of information and knowledgeRead MoreSocial Media And The Law Enforcement3632 Words   |  15 Pagesimpression about their products. However, nowadays with modern technology the game has changed. Following the discoveries of these various social media networks, users are now capable of browsing vast bulk public postings, and others are taking advantage of it to commit crimes. This carnage of online crime has alerted the law enforcement to look ways to tackle it, hence starting to monitor and collect social media data. Collecting of social media data by law enforcement, is gathering of the users’Read MoreImc P lan- Apple9598 Words   |  39 Pages37 8 Evaluation and Control 37 Conclusion 39 Reference List 40 Current Situation 1 Current Performance In the mid-1980s, Apple computer reinforced its technological advantage through the introduction of its Macintosh (MAC) personal computer. However, Microsoft Windows Operating System and Office Software coupled with Intel microprocessors causing Apple to fall behind in the PC market share to being just a niche player

Traditional Marketing and Online Consumer †MyAssignmenthelp.com

Question: Discuss about the Traditional Marketing and Online Consumer. Answer: Introduction: Every organisation is in business of selling product a service. The strategy that drives the company to its success is combination of different functional strategies of that business including marketing strategy. Different activities of marketing are product selection, pricing and promotion, place or channel of marketing selection, customer profiling as well as customer relationship management, competitor identification and give feedback to the company of the product or service (Miller and Tucker 2013). Product or service category health care Demand of the product or service the percentage of patient compared to the population Competitive background of that industry the healthcare industry and its competitors Strategic decision regarding place selection the centre of giving the service Trend of buying Trend availing the service of healthcare Pricing of the product or service pricing the medicine and care service Promotional channels social marketing and societal marketing TIMELINE OBJECTIVES ACTIVITY PLANNED PERFORMANCE MEASURE CHANNELS FOR PROMOTIONS 5 months To focus on the advertisements Segmentation, targeting and positioning Number of division in clusters Through events 2 months Increase the number of client Client contact program Number of leads generated Official online media 6 months Customisation Development of specialised services Variation in customisation Direct selling or demo 1 month Growth assessment in referral Client referral program Number of client got through referral Emails and messages 2 months Increases visibility and acquiring new clients Email or newsletter broadcast Number of email reverted Gmail, and real-time mail services 4 months Increases visibility Sponsorships Number of sponsored events 8 months Increases visibility Television Advertising TRP Different regional channels 3 months Increases visibility and acquiring new clients Networking with health care communities and attorneys The number of clients generated The nurses are one of the most important roles in healthcare service to acquire success in Calvary hospital. They are in the front-end function and their responsibility includes, increasing the positive word of mouth of the health care service. The performance of these persons is measured by repeat visits of patients. The objective of those persons is crucial. The other person whose role in marketing is crucial is the social marketing manager of the organisation, whose responsibility as well as objective is to promote the company and their service among the common people. His performance will be measured in terms of market return on investments. Monitoring means regular observation of different activities. Recording the programs and routinely gathering information of different activities come under monitoring process in an organisation, Calvary hospital. Analysing the marketing activities of an organisation ensure the outcome of the business is in harmony with primary goals in Calvary hospital. Monitoring the performance of the company through analytics software has become the trend. There are several software to evaluate the performance of the company, like Google analytics, Firestars and Adobe site catalyst (Miller and Tucker 2013). The return on investment is one of the major evaluation elements of marketing activities. Market share, earning profits percentage and number of customers are also major indicators of performance. Organisations in healthcare analyses their marketing performance against their marketing plan by Key Performance Indicators in Calvary hospital. Customer retention Marketing Return on Investment Cost per customers lead Overall patient satisfaction Number of media mentions To monitor the marketing services in a healthcare the production, promotion, distribution and pricing functions needs to be monitored. To monitor the product performance the key performance indicators in Calvary hospital that needs to be analysed are medication error, patient vs. Staff ratio, Patient follow up , patient wait time, bed or room turnover. To monitor the pricing the indicators are average health claim processing time and cost, claims denials rate, average treatment charge, employee wages. For promotional activities, the indictors are number of patients compared to other healthcare organisation, customers, marketing return on investments, cost per client, referral. Calvary hospital always takes three factors in consideration to evaluate and monitor the key performance indicators. The bottom line or the final balance of the organisation. The profit against volume sold and margin of profit gained. The other factor in evaluation is the metrics of the company known as key performance indicators. The return on investment to evaluate success on the capital invested (Miller and Tucker 2013). Strengths number of specialised expertise, strong customer relationship management, regional recognition, quality of customers repeated visits, Weakness lack of income diversification, lack of upgraded IT support in performance, no significant hard assets. Opportunities alignment of practises, increasing marketing efforts, create awareness of the companies services and products Threats reimbursement problems, self-referral and in-office imaging, increasing the number of after hour works may increase attrition rate To maintain the relevance and viability of the companys performance the communication between the stakeholders and company personnel are intranet, social media, chat rooms, formal meetings, private group messaging and collaborative spaces, file transfer and discussion forums (Reidenbach and Robin 2013). Marketing objectives of Sydney Multi-Speciality Medical Centre The main marketing objective of this newly formed company must be to increase the number of clients in their clientele list for the first two years through positive word of mouth and choosing a strategic location of the healthcare building. To increase the number of clients in their healthcare, it also must be considered the societal marketing of their services through online media. The number of clients must reach 600 clients at the two years. Other SMART marketing objectives are to increase market awareness and visibility of the company in the country. With already residing many numbers of competitors, they must separate themselves in giving unique services of healthcare to their patients(Miller and Tucker 2013). In addition, the customer relationship management must be good for the company to thrive and achieving positive word of mouth. As the market, entry barriers are less they have the advantage capturing the whole market in Sydney. Primary stakeholders of the company are those who are directly related to the company. It includes strategic partners and clients, staff in the payroll of the company, manager personnel, and shareholders. The secondary stakeholders of the company are media team, government, bank, associations, and competitors. The primary and secondary stakeholders have interrelationships as both are directly or indirectly related to the performance of the company. The most important part is the involvement, interest and influence of them in the strategic decision-making (Reidenbach and Robin 2013). Effectiveness of the engagement of key stakeholders is a process and analysing the stakeholders is must for Sydney Multi-Speciality Medical Centre. To engage them more in the process the periodical meetings, discussion forums and other communication platforms must be created. Based on their involvement they must significantly involve them in the working process. Further, the information sharing must be considered among the stakeholders (Srinivasan et al. 2016). Ethical issues in the following aspects Marketing research the reliability and consistency of the data collection process is major part to be considered. The authenticity of the data collection process must be maintained (Gupta et al. 2013). Pricing the correct prices must be advertised in their promotion. The penetration pricing also must be avoided. Places (distribution) the place of service rendering are should be legal and any imposition should be avoided (Josyula,and Lyle 2013). Advertisements - the advertisements of the company should communicate the proper messages to their customers. Manipulation of the messages must be avoided. Sales promotion misleading and deceptive conduct must be avoided. The regression analysis of the marketing activities is an efficient method of gauging the trend of the company. This method will ensure trend in the company are in positive pace. This will also predict future trend of sales. Length of sales lifecycle is customer centric and based on the success rate of the company (Gupta et al. 2013). This requires data crunching of the historical data by categories. Different types of deals are included in this process. Opportunity stages with the accuracy of data are incorporated in this process (Christopher et al. 2013). Length of lifecycle data will create an algorithms based on different types of deals. The number of average repeat customers is considered separately in this matter (Vuori et al. 2013). Implement the marketing activities the services effectiveness To recruit a team to evaluate the marketing plan for the company Achieve 12% more market share by first 5 years of commencements of their business. Customer relationship management training of the company CRM driven promotion through mail Service recovery standard must be maintained in the company (Martensen and Mouritsen 2014) Supporting the site selection activities Research care utilisation patterns in the industry Developing targeted promotional campaign of the company while maintaining the ethics of the company(Mackey and Liang 2013) Marketing activity By whom it will be implemented How it will be implemented By when it will be implemented Client generation (service) Sales manager Advertisements and promotion Within 2 years Place selection or distribution Strategic partners and operational executives Purchasing land or leasing places in Sydney 6 months Pricing Marketing team Market skimming pricing (Martensen and Mouritsen 2014.) 3 months Promotion Marketing team Through promoting through channels and other activities 8 months Reference Christopher, M., Payne, A. and Ballantyne, D., 2013.Relationship marketing. Taylor Francis. Gupta, A., Tyagi, M. and Sharma, D., 2013. Use of social media marketing in healthcare.Journal of Health Management,15(2), pp.293-302. Josyula, L.K. and Lyle, R.M., 2013. Barriers in the implementation of a physical activity intervention in primary care settings: lessons learned.Health promotion practice,14(1), pp.81-87. Mackey, T.K. and Liang, B.A., 2013. Pharmaceutical digital marketing and governance: illicit actors and challenges to global patient safety and public health.Globalization and health,9(1), p.45. Martensen, A. and Mouritsen, J., 2014. Prioritising investments in marketing activities to improve business performance.Total Quality Management Business Excellence,25(5-6), pp.582-601. Meyer, P., 2015. McDonalds Marketing Mix: 4Ps Analysis.Panmore Institute. October,7. Miller, A.R. and Tucker, C., 2013. Active social media management: the case of health care.Information Systems Research,24(1), pp.52-70. Reidenbach, R.E. and Robin, D.P., 2013. Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities. InCitation Classics from the Journal of Business Ethics(pp. 315-328). Springer Netherlands. Shankar, P.R., 2017. Fact or fiction? What healthcare professionals need to know about pharmaceutical marketing in the European Union. Simanjuntak, E.R., Balqiah, T.E. and Pawitra, T., 2016, July. CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION. In2016 Global Marketing Conference at Hong Kong(pp. 892-893). Srinivasan, S., Rutz, O.J. and Pauwels, K., 2016. Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity.Journal of the Academy of Marketing Science,44(4), pp.440-453. Vuori, I.M., Lavie, C.J. and Blair, S.N., 2013, December. Physical activity promotion in the health care system. InMayo Clinic Proceedings(Vol. 88, No. 12, pp. 1446-1461). Elsevier.

The Role of Civic Leadership

Introduction Leadership is viewed as the way in which a person is able to guide others in accomplishing a designated task. Davis (2003) points out that leadership is ultimately concerned about making an avenue for the other people to participate in ensuring a certain task is completed in the required way and in the right time. In addition he asserts that good leadership should be effective in that is able to make use of the available resources from within as well as those outside the area of operation so that the set goals are achieved.Advertising We will write a custom essay sample on The Role of Civic Leadership specifically for you for only $16.05 $11/page Learn More Types of leadership In the contemporary world, we have a number of leadership styles that have been identified based on their distinct characteristics. The first one is the democratic way of leadership. Under this style of leadership the leader gives an opportunity to the people he or she is leading to air their opinions before a conclusion is arrived at. Jeremy (2009) points out that a democratic leadership allows for cooperation in all aspects of decision making and that the leader’s decision is not unilateral as he or she has to depend on the input of the other members. Laissez faire is the second form of leadership. In this type, the leader allows the members to control their own affairs. That is to say, the leader allows the other members to decide on their own policies as well as methods of handling issues. Miller argues that this type of leadership is important because in cases of emergency the other members are able to convene and hold a meeting without necessary waiting for their leader to come and chair such a meeting. Thirdly is autocratic type of leadership. Davis (2003) notes that in this type of leadership all matters pertaining (2008) to decision making are vested in the leader. According to him this kind of leadership is best illustrated as di ctatorial. This is because members are supposed to take the decision of their leader as their stand or else they risk loosing the membership of whatever committee they are in. He adds that this kind of leadership is well known for making hasty decisions because the leader is solely responsible for making such decisions. The role of democratic style of leadership in allowing the team to provide input before making a decision. As earlier stated a democratic style of leadership allows for members to air their views before a concrete conclusion can be arrived at. Therefore, in a democratic civic group the leader allows for participative decision making process to take place. Miller (2008) argues that the leader of such a civic group makes the members feel to own the whole process and therefore they can contribute immensely and thus help the civic group move forward. In addition to that he claims that the democratic civic groups allow the members freedom to share anything that they think is relevant to the group. He notes that freedom is paramount to any member of the society as it avoids limiting what such people has to offer. There is also the freedom to question the way in which the group is being run. This is essential as it allows the leaders to know what the members like and do not like so that they can change or improve on its operations.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Jeremy (2009) points out that democratic style of leadership allows the team ample time to think and deliberate on the issues at hand. He has noted that, the members are informed on time prior to the meeting on some of the issues that will be discussed. This therefore gives members adequate time to prepare by noting some of the important issues that should be raised before the group arrive at the conclusion. Therefore, once this has bee done the members will come to the meeting already armed with their proposals which when discussed by other members might prove to be very useful to the group. He says that such an act goes a long way in making members continue having faith in the group leadership team. Furthermore, he observes that inviting experts to advise members on certain issues gives the team a chance to understand some of the concepts and therefore be in a better position to participate in the decision making. He argues that such a move helps the members raise relevant issues that may help in the manner in which the civic group is organized and run. Thus making the group more transparent in the manner in which it is being operated. The democratic style of leadership in relation to different perspectives and ideas? Any person claiming to offer a democratic style of leadership has to respect the decision of every one in the group whether in agreement or in disagreement with the others. In order to make sure that everyone is comfortable with the decision of th e group the leader has an option of doing either of the following in order to accommodate everyone. According to Miller (2008) the leader can form a small committee from amongst members to go and discuss the contentious issues and report back after certain duration of time. He says that the committee is normally comprised of members from both sides to make it more inclusive. He says that in such committees more deliberations are made and that chances are high that a consensus will be reached. If the members in the committee fail to agree on the contentious issues, the leader has an option of making the members vote so as to break the dreadlock. He points out that if either of the side wins or loses the idea is either adopted or rejected depending on the outcome. This ensures that no one is denied the chance to air his or her views. Discuss how the various impacts of poverty in a rural area and how civic leadership can coordinate educational and economic opportunities to address thes e issues. In many countries of the world rural areas are the worst hit by poverty compared to the urban areas. Jeremy (2009) attributes this to the fact that in rural areas, there are limited opportunities of employment and therefore many people depend on farming as a source of their livelihood. He notes that farming is nowadays becoming a risky business especially for those depending on rain because the climate is fast changing and thus rain can no longer be predicted at the exact time is likely to come.Advertising We will write a custom essay sample on The Role of Civic Leadership specifically for you for only $16.05 $11/page Learn More Poverty in rural areas has caused a significant number people to move to urban areas to search for an employment opportunity. According to Davis (2003) this has further complicated matters in the rural areas because the people moving to the urban areas are the young people who have the ability to farm thus leaving the old and the vulnerable alone in the villages. In addition he says that poverty in rural areas has caused an increase in insecurity in many parts of the world. He attributes this to the determination by the young people to make the ends meet in a world of limited resources. He says that the civic leadership is close to the people than the main government and therefore it has a very crucial role in helping the rural dwellers improve on their standards of living. He argues that the civic leadership has an obligation of organizing seminars for such people where they can invite speakers who can teach the people on the modern ways of farming other than depending on the rain fed agriculture, what to plant and not plant, and how to ensure soil fertility through crop rotation. He points out that if farmers adhere to the teachings given by the agricultural experts then they are likely to produce sufficient foods for themselves and have a surplus to sell thus being able to cater for their need s. Conclusion Civic leadership in every country plays a very important role because it is the one close to the people compared to the national government. Therefore, maintaining a good and accountable form of leadership will be very beneficial not only to the local people but to the entire nation at large. The people at the helm of leadership should make sure that peoples’ needs are adequately met so that they can be productive through out their life. This goes a long way in keeping the nation as a whole a good place to live in. Reference List Davis, J. M. (2003). Leadership the Outward Bound Way. Seattle: Mountaineers Books Jeremy, H. A. (2009). Leadership at the Community Level. New Delhi: Concept Publishing CompanyAdvertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Miller, L S. (2008). Partnerships for Problem Solving. New York: Cengage Learning This essay on The Role of Civic Leadership was written and submitted by user Deon Perez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.